MTV World launches Iggy

Viacom's MTV World features the launch of the global music platform, named MTV Iggy, which will goal to reveal worldwide music functions to U.S. audiences through its website and also on-air programming. The woking platform will debut on-air on March. 17, with half-hour world music spotlight "The MTV Iggy Show" airing on mtvU. Other iterations in the platform might have presences on MTV and MTV2. In addition, the woking platform is sponsoring worldwide band competition "The Most Effective New Band in the world,In . which will climax getting an active show broadcast on November. 10. As MTV World's senior v . p . and gm Nusrut Durrani mentioned in the statement: "Current day music fans live in an incredibly connected world where pop music is without edges Latin American audiences love K-Pop and emcees within the Congo have discovered fans in Belgium. ...MTV Iggy supplies a U.S. stage for artists that are catching fire all over the world.In . MTV World includes Korean-oriented MTV K, and India-centric MTV Desi. Contact the number newsroom at news@variety.com